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Harvard business review for mac4/7/2023 ![]() Thomke, the William Barclay Harding Professor of Business Administration, wrote the case with Harvard Business School's Jan W. "When you've written many cases you have a gut feeling that one like this could be really great," he says. As an adult, though, his interests lie more in the business behind the bricks. ![]() Thomke's experience goes back a long way-as a kid growing up in Germany he participated in a LEGO competition. ![]() Thomke teaches his new case about the iconic toy company, he gives students eight-studded LEGO building bricks to figure out how many different ways they can be combined. ![]() Although it isn't part of the admissions criteria, experience playing with LEGOs can come in handy at Harvard Business School. ![]()
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